MATTHEWDELMOREBrand Strategist. Fractional CMO. Built on Purpose.

He works with founders, entrepreneurs, coaches, and growing businesses who are ready to build a brand that is genuinely theirs — specific, credible, and grounded in something real. Not a brand that looks good in a deck. A brand that works.

KEY ACHIEVEMENTS

229 STORES

Expanded Jubi into 229 MAPCO stores, boosting brand accessibility

FEATURED ARTICLE

Authored feature article on functional wellness and market disruption

STRATEGIC GROWTH

Oversaw strategic retail growth across multi-brand portfolio

"A brand built around genuine purpose will always outperform a brand built around aesthetics alone."

FEATURED WORK

JUBI BRAND ROLLOUT

229 MAPCO stores reached with strategic brand placement

BUTTAFLY EXPANSION

Multi-brand retail strategy and portfolio alignment

READY TO BUILD A BRAND THAT ACTUALLY WORKS?

Strategy first. Identity second. Everything grounded in what is genuinely true about your brand.