PORTFOLIO
Strategic brand initiatives that have driven measurable impact across retail, wellness, and consumer markets.
JUBI BRAND ROLLOUT
CHALLENGE
Expand plant-based functional beverage brand into major retail channels while maintaining brand consistency and category positioning in a competitive wellness market.
STRATEGY
Developed comprehensive retail expansion plan focusing on strategic placement, branding consistency, and category growth across 229 MAPCO convenience store locations.
OUTCOME
Successfully launched in all 229 MAPCO stores, significantly increasing brand accessibility and establishing strong category presence in functional wellness retail.
BUTTAFLY MULTI-BRAND EXPANSION
CHALLENGE
Orchestrate strategic growth across multiple brand portfolios while maintaining operational efficiency and ensuring consistent brand positioning in diverse retail channels.
STRATEGY
Implemented comprehensive multi-brand retail strategy focusing on portfolio alignment, operational synergies, and strategic market positioning across key retail partners.
OUTCOME
Achieved significant multi-brand market reach with improved operational efficiencies and strengthened portfolio positioning across target retail segments.